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But the loophole was we could advertise on behalf of a candidate, without their cooperation or coordination, an unlimited amount. And that’s why NCPAC was successful. [reporter] It was a political disaster for Senate Democrats. They not only lost control of the Senate, they lost some of the biggest names in the Democratic Party and many of their most prominent liberals. Regrettably, NCPAC consistently plays to the dark side of human nature. Its stock-in-trade is the half-truth, the innuendo, the distortion. [man on TV] Power is what PACs are about. The power to raise and give money to political candidates, who, in turn, will at least give them a hearing and at best do their bidding. Roger was one of the inventors of the modern political system. The PACs, the super PACs. That is where Roger has made his influence, and it continues to be felt. I’m convinced that at some point, with these types of programs, you could elect Mickey Mouse to the House or the Senate. [announcer on TV] Ronald Reagan for president. He’ll make America great again. [Stone] The district we’re in is Congressman Gary Lee. After this, we go to the nd District, where those guys just got knocked off the ballot. You’re good at this. [laughs] You must have had some experience. [Stone] , Ronald Reagan defeats Jimmy Carter. I was running three northeastern states for Reagan, as a regional political director. I think most observers didn’t recognize. Reagan’s enormous appeal to blue-collar Catholics and working-class people. And, of course, he carried all three states and the presidency. And I’m proud of the fact that I played some tiny, infinitesimal role in saving the United States by electing Ronald Reagan. The Reagan voter is a blue-collar, working-class, middle education, middle-income-level voter. Roger identified the Reagan Democrat. He actually wrote up the strategy for reaching out specifically to the blue-collar and the Catholic vote. He tends to be a second, third-generation Catholic… Italian, Irish, Polish. [Ann] The Reagan Democrat was a critical part of bringing over states that normally would not vote Republican. Let us pledge to each other, with this great lady looking on, that we can, and so help us God, we will, make America great again. [crowd cheering] Thank you very much. Roger is unique, in my experience, because he actually embraces infamy. He doesn’t worry that you think he’s a sleazeball. He wants you to think he’s a sleazeball. What a cheap, low-class way to operate. [man] Why do you embrace the role of dirty trickster? Well, I’m stuck with it now. It’s gonna be in the first paragraph of my New York Times obit, so I might as well go with the flow. The only thing I can think of worse than being talked about… is not being talked about. [crowd cheering and chanting] Used to be a fan of Bill Blue dresses And spunk was spilled Cigars and the broads they filled Should have seen a pissed-off Hill Why she stayed? What’s the deal? I lost count of the ordeals Y’all don’t understand How criminals build And the products they move And the people they’ve killed?